In the worst case, children were exposed to nine junk food adverts in just 30 minutes, says Obesity Health Alliance report
Almost 6 in 10 (59%) food and drinks adverts shown during programmes watched by hundreds of thousands of children every week are for products high in fat, sugar and salt (HFSS) – and in some cases, children can see up to nine junk food adverts in just 30 minutes, according to new analysis published today.
The study commissioned by the Obesity Health Alliance (OHA) and conducted by the University of Liverpool analysed adverts shown before and during some of the most popular TV programmes on ITV, Channel 4 and E4 between 6pm-9pm (when the number of children watching TV peaks). The Voice, Ninja Warriors, The Simpsons, Coronation Street and Hollyoaks were chosen due to the high numbers of children watching them. Researchers used official Government guidelines to assess whether the advert would have been allowed to be shown during children’s programming (where a ban on advertising junk food is currently in place).